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Blog

Writings by Muhammad Tayyab

Thoughts on software development, web technologies, and things learned shipping full stack and mobile products from Lahore, Pakistan.

35 articles

Person holding a credit card while typing on a laptop — photo by rupixen via Unsplash
build vs buySaaSinternal tools

The SaaS Cancellation Wave: When Building Your Own Tool Beats the Subscription, and When It Doesn't

Pieter Levels cancelled almost all his business SaaS, Marc Lou replaced Beehiiv with a vibe-coded newsletter tool, and McKinsey says 32% of organizations skipped at least one software purchase to build in-house. Here's a total-cost framework for deciding when building beats buying.

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Muhammad Tayyab
October 14, 2026·13 min read
iPhone showing the ChatGPT "What can I help with?" screen next to a laptop in a vertical stand — photo by Tim Witzdam via Unsplash
AEOpricing pageSaaS

Make Your Pricing Page Easy for AI Assistants to Quote

A fresh study found ChatGPT and Gemini quoting stale prices for recently repriced SaaS tools, often from old pages the vendor forgot about. Here's a practical checklist to make your free tier, limits and plan names unambiguous enough that AI assistants quote you correctly.

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Muhammad Tayyab
October 14, 2026·16 min read
Hand holding a smartphone showing a volatile chart in front of a large blue data chart — photo by Adam Śmigielski via Unsplash
App Store OptimizationASOApp Store search

Apple Quietly Shook App Store Rankings: Your ASO Fixes for This Week

A rank tracker measured an unannounced App Store search update on October 8, 2026: 54% of tracked US keywords moved 10+ places, the UK moved 3.3x its normal level, and Google Play stayed in range. Here's how to tell whether you lost rank or conversion, and what not to touch yet.

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Muhammad Tayyab
October 13, 2026·12 min read
Hand holding an iPhone showing an analytics dashboard with key metrics and a traffic chart — photo by Swello via Unsplash
App Store Connectapp attributioncampaign links

App Store Campaign Links: The Indie Attribution Checklist

Small iOS apps keep finding that App Store search drives most installs and link clicks are mostly noise. Here's how to set up Apple's free campaign links (pt/ct tokens), read the numbers despite the 5-user threshold, and avoid the usual attribution traps.

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Muhammad Tayyab
October 9, 2026·16 min read
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building in publicindie appsvibe coding

Building in Public When AI Can Clone Your App in Two Prompts

An unreleased iOS app got rebuilt from a demo video in 1.5 prompts, and indie devs started saying building in public is over. Here's what a clone can copy, what it can't, and what to share now.

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Muhammad Tayyab
October 8, 2026·16 min read
Hand holding a smartphone showing a data dashboard app, with design mockups on monitors in the background — photo by Balázs Kétyi via Unsplash
App StoreApp Store Connectindie apps

Apple's New App Store Headers and Search Assets: What Indie Apps Should Make First

Oct 5 brought product page headers, search creatives, Asset Library, and a preview tool. A practical priority plan for indie apps—with DripScore as the worked example.

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Muhammad Tayyab
October 7, 2026·13 min read
Close-up of a hand holding a black Android smartphone — photo by Daniel Romero via Unsplash
Google PlayAndroidindie apps

Google Play's January 27 Deadline: Contact Picker and Location Button Checklist for Indie Apps

Play's Contacts and Location policy updates hit January 27, 2027. Console pre-review flags start October 27. Decision guide, what to swap, and a rejection-week checklist for indie Android builders.

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Muhammad Tayyab
October 7, 2026·15 min read
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App Storeindie appsEU

Apple's New EU App Store Terms Are Live: What Indie Devs Should Decide Before the 12-Month Lock

Apple's unified EU terms took effect Oct 1, 2026. Real fee math for In-App Purchase vs alternative payments vs web links, the 12-month lock-in trap, and a decision checklist.

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Muhammad Tayyab
October 5, 2026·20 min read
Laptop screen showing colorful performance analytics graphs and growth charts
App Storeindie appsThreads

3,000 Installs From a Free Comment: Zero-Budget App Store Channels That Actually Work

Two Threads comments drove ~3k iOS installs vs ~$800 ads for ~200. Playbook for searchable names, organic name drops, and why charts ≠ retention.

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Muhammad Tayyab
October 2, 2026·15 min read