Topic

App Analytics

2 articles about App Analytics, written for builders shipping web and mobile products.

Hand holding a smartphone showing a volatile chart in front of a large blue data chart — photo by Adam Śmigielski via Unsplash

App Store Optimization ASO App Store search

Apple Quietly Shook App Store Rankings: Your ASO Fixes for This Week

A rank tracker measured an unannounced App Store search update on October 8, 2026: 54% of tracked US keywords moved 10+ places, the UK moved 3.3x its normal level, and Google Play stayed in range. Here's how to tell whether you lost rank or conversion, and what not to touch yet.

Muhammad Tayyab

October 13, 2026·12 min read

Hand holding an iPhone showing an analytics dashboard with key metrics and a traffic chart — photo by Swello via Unsplash

App Store Connect app attribution campaign links

App Store Campaign Links: The Indie Attribution Checklist

Small iOS apps keep finding that App Store search drives most installs and link clicks are mostly noise. Here's how to set up Apple's free campaign links (pt/ct tokens), read the numbers despite the 5-user threshold, and avoid the usual attribution traps.

Muhammad Tayyab

October 9, 2026·16 min read