The SaaS Cancellation Wave: When Building Your Own Tool Beats the Subscription, and When It Doesn't
Pieter Levels cancelled almost all his business SaaS, Marc Lou replaced Beehiiv with a vibe-coded newsletter tool, and McKinsey says 32% of organizations skipped at least one software purchase to build in-house. Here's a total-cost framework for deciding when building beats buying.
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Muhammad Tayyab
October 14, 2026·13 min read